MKT 400 Chapter 15: Chapter 15 Notes

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Ida Berger

Document Summary

In fact montreal has the greatest presence of bilingual workers and people who speak at least three languages, among all cities in north america y. At this time, self-identification may be the best measure of various ethnicities y marketers cannot ignore growth of diversity in cultures, this important change encourages advertisers to rethink their old strategies, of marketing to only caucasians. trading areas where one ethnic group comprises at least 15 percent of customer base, Loblaw develops specific ethnic offering in each department. solutions research group found 88 percent new canadian households from south asia and china have computer, compared to canadian average of 83 percent. t&t supermarket is largest chain of asian supermarkets in canada with about 20 stores in greater vancouver, edmonton, calgary, and greater toronto. French y canadian aboriginal origin number just over 1 million, they dominate population of.