SOC 525 Chapter Notes - Chapter Articles: Filipinos, Lancôme, White Supremacy
7 Nov 2016
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Media and images of inequality readings, week eleven. Yearning for lightness: transnational circuits in the marketing and consumption of skin. Traditional racial categories involving colourism, meaning preference for and privileging of lighter skin and discrimination against those with darker skin. Darker skinned individuals are viewed as less intelligent, trustworthy, and attractive. The ideology of white supremacy that european colonists brought included the associated of blackness with primitiveness; use of skin lighteners has a long history in. Southern africa, and today it constitutes a health issue because products contain mercury, corticosteroids, and hydroquinone. Today the market is being brought forward by upwardly mobile black women, with diplomas or degrees and well-paid jobs. Colour consciousness in the african american community has often been viewed as a legacy of slavery; lighter skinned mulattos were thought to be more intelligent and better suited for indoor work (servants, artisans) and receive some education. Skin lightening appeared in the african american community starting in the 1850s.
