BUS 343 Chapter Notes - Chapter 8: Destination Canada, New Product Development, New Idea

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: All

Document Summary

Chapter 8 developing and managing products and services. Product: a(cid:374)ythi(cid:374)g that"s offe(cid:396)ed to (cid:373)a(cid:396)ket fo(cid:396) a(cid:272)(cid:395)uisitio(cid:374), use, (cid:272)o(cid:374)su(cid:373)ptio(cid:374) that (cid:373)ay satisfy a wa(cid:374)t o(cid:396) need. Includes services: key element in overall market offering, many companies are moving to differentiate their offer by creating and managing customer experience with their brand/company, e. g. Organization marketing: activities undertaken to create, maintain, or change attitudes and behaviour of customer toward organization. Person marketing: activities undertaken to create, maintain, or change attitudes and behaviour towards particular people: people can be products, e. g. politicians, celebrities. Place marketing: activities undertaken to create, maintain, or change attitudes and behaviour towards a particular place: canada marketed by canadian tourism commission (ctc) 2 broad categories purpose of the product or service is the distinction. Industrial products: purchased for further processing or for conducting business, materials and parts, capital items, supplies and services.