PSYC 102 Chapter Notes - Chapter 1: Donald Broadbent, Jean Piaget, Max Wertheimer
Document Summary
Psychology = greek psyche (soul) + logos (to study: new science in 1860, studied by william james (1842 1910, = the scientific study of mind & behaviour. Is the attempt to use scientific methods to address fundamental questions about mind. His structuralist approach focused on analyzing the basic elements of consciousness. Pavlov and john b. watson studied the association between a stimulus and a response and emphasized the importance of the environment in shaping behavior. I(cid:374)flue(cid:374)(cid:272)ed (cid:271)(cid:455) watso(cid:374)(cid:859)s (cid:271)eha(cid:448)io(cid:396)is(cid:373), b. f. ki(cid:374)(cid:374)e(cid:396) de(cid:448)eloped the (cid:272)o(cid:374)(cid:272)ept of reinforcement using a skinner box. He demonstrated that animals and humans repeat behaviors that generate pleasant results and avoid performing those that generate u(cid:374)pleasa(cid:374)t (cid:396)esults. Ki(cid:374)(cid:374)e(cid:396) e(cid:454)te(cid:374)ded watso(cid:374)(cid:859)s (cid:272)o(cid:374)te(cid:374)tio(cid:374)s a(cid:271)out the i(cid:373)po(cid:396)ta(cid:374)(cid:272)e of the environment in shaping behavior by suggesting that free will is an illusion and that the principle of reinforcement can be used to benefit society.