MGT 2020 Chapter Notes - Chapter 7-12: Geodemographic Segmentation, Competitive Advantage, Target Market
Document Summary
Business buyer behavior: buying behaviour of the organizations that buy goods/services for use in production of other products and services that are sold, rented, or supplied to others. Business buying process: process where business buyers determine which products and services are needed to purchase, and then find, evaluate, and choose among alternative suppliers and brands. Derived demand refers to business demand that comes from the demand for consumer goods. Supplier development: systematic development of networks of supplier partners to ensure appropriate/dependable supply of products and materials that they will use in making their own products or resell. Straight rebuy is a business buying situation in which the buyer routinely reorders something without any modifications. Modified rebuy is a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers. New task is a business buying situation in which the buyer purchases a product or service for the first time.
