COMS 369 Chapter Notes - Chapter 1: Lie, Techne, Sophist

• School: University of Calgary
• Department: Communications Studies
• Course: COMS 369
• Professor: Lisa Holly Bryce

Document Summary

mere rhetoric -- something is insincere or intellectually empty o: essentially about style, or the ability to present yourself and your ideas persuasively, label the word choices, styles, and argument strategies in a speech, movie, website, book. 2 concepts most commonly associated with rhetoric: discourse and persuasion. Discourse: any speech, written or spoken, & exchange of symbols/meanings in any context: ex. Persuasion: occurs when someone covinces you of something: the dramatic experience of being moved to rage, tears, or action by speech, & being influenced by advertising or political ideology. Rhetoric: the study of producing discourses and interpreting how, when and why discourses are persuasive. Persuading someone to take up your preferred course of action or pov. Req. some form of cooperation and persuasion. Persuasion can be active (your attempts to influencing a prof. to change a grade) or passive (your attempts to convince consumers to buy a product by featuring promises of a better life)