SGMA 591 Chapter Notes - Chapter Amazon Case: Vehicular Automation, Pest Analysis, Competitor Analysis
2 Feb 2017
School
Department
Course
Professor
Document Summary
Arenas; aka industry(ies: online retailing (also consider geographic scope) For this case, focus on the us: information systems cloud computing, looking at autonomous delivery. Could be a part of the value chain of online retailing. External analysis (autonomous vehicles: pest analysis. Can be a threat or an opportunity. Product differentiation google looking at cars; amazon looking at drones. Low threat since most states haven"t legalized drones yet: individual rivals (competitor analysis) Key strategic issues for amazon, 2014: technological limitations urban density only worth building in dense areas, issues around performance of drones i. e. weather, safety, vandalism, privacy, regulations faa, state, and local govts. Alternatives/options: scenarios if regulations don"t work in favor with the drone project drop it, wait a bit longer perfect the delivery service. Learn from others second-mover/later mover: develop & license , trial on amazon prime members questioning the concept.
