ECON 1050 Chapter Notes - Chapter 14: Monopolistic Competition, Demand Curve, Product Differentiation

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The firm produces the quantity at which mr = mc and sells that quantity for the highest possible. Free to enter and exit industry price. It makes economic profit when p > atc. Firms in mono comp operate like a single-price monopoly. Firm may get economic loss in sr. At profit maximizing quantity p < atc and firm incurs economic loss. As more firms enter, existing firms lose some of market share (demand. In lr, econ profit encourages entry as long as p > atc decreases and demand curve shifts left so quantity at which mr=mc lowers so maximum price they can sell at is lower) When more firms enter p = atc and firms earn 0 econ profit. Markup: the amount by which its price exceeds its mc, operate with positive markuo, downward sloping demand curve. P > mc, so msb exceeds msc. So firm in mono comp in lr produces less than efficient quantity.

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