MCS 3030 Chapter Notes - Chapter Factorial Designs: Factorial Experiment, Dependent And Independent Variables, Descriptive Statistics
20 Apr 2016
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R x o: f ad 1 nd 2016. R x o: f ad 2 ticket sales. Main effects of ad type on x = mean. N = 80 n = 40 n = 40. Levels: how many levels are in each factor. Levels: g m&f, ad 1, 2, 3, brand 1, 2: 2/gender, 3/ad, 2/brand. Interaction effect: occurs when the value from the levels of one factor differ from the values of another factor. Through the interaction effect chart (insert picture) you should target ad 2 to males and ad 1 to females. Factor: gender, ad type, and brands 3 factors. Number of levels inside each factor: ____ x ____ x ___, need to know. 2 x 2 (gender by ad type test) 2 x 2 x 2 (gender by ad by brand test) Graph main effects: 2 factors 2 graphs, graphing interaction effects. March 29 th 2016, in-class test review: research questions:
