PSYC 2310 Chapter Notes - Chapter 8: Minority Influence, Milgram Experiment, Collectivism
Document Summary
Social norms influence behaviour in a number of ways: you learn about the power of social norms, the pressure people feel to conform to norms, the errors people make in perceiving norms. It"s a good idea to ask a professor a question when you don"t understand the course material. Informational influence: normative influence, group size, standing alone, demographic variables, motivation, foot-in-the-door technique, door-in-the-face technique, lowballing, scarcity, reciprocity. People can find jokes offensive but fail to confront the joke teller for fear of the consequences. Five strategies that people use to gain compliance: We are more likely to comply with requests from those who are similar to ourselves- for example, if they share our birthday. Factors that led to obedience in the milgram study: personality factors have little to do with how we obey, procedure and authority factors have a significant impact. Ethical issues in conducting research on obedience.
