ECON 1010 Chapter Notes - Chapter 5: Pareto Efficiency, Game Theory, Economic Surplus

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ECON 1010 Full Course Notes
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Market power: oiligopoly: oligopoly: market structure that features a small number of firms. In these types of markets, the actions of one firm have a direct impact on the other firms, vice versa. Strategic interactions among firms: in making its own decision, a firm tries to anticipate what the other firms are about to do (game theory) Firms (or individuals) might decide not to cooperate even though doing that would be beneficial to both of them. E. g. whether to increase spending on advertising or not. If two firms choose not to advertise", they each earn equal profit. If they both choose to advertise", their consumer bases will remain the same, as the advertising efforts nullify each other, essentially leaving the market condition unchanged. However they earn less profit, due to advertising expense. Therefore, collectively it would be optimal for both to choose to not advertise" maximum profit.

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