AFM131 Chapter Notes - Chapter 14: Psychographic, Target Market, Retail

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: David H A

Document Summary

Until the start of 1990s, the demand exceeds supply. Biz"s focus is on production marketing goal is on production and less expensive distribution and storage: evolution of marketing era and marketing concept. By the 1920s, biz had developed mass production techniques (such as automobile assembly lines), and production capacity often exceeded the immediate market demand. Consumers engage with organizations and other consumers to share information, opinion, knowledge, and interests. Need to manage risk and manage your brand. Otaku - people who have obsessive interest to a brand nurturing otaku - key to social media marketing otaku will openly discuss products on social media how to plan and present products/services to build effective customer relationships. Find a need and fill it group of people with unsatisfied wants and needs who have the resources and willingness to buy. Important for biz to understand the needs: non-profit organizations and marketing, the four ps (marketing mix)