ARBUS101 Chapter Notes - Chapter 7: Social Media Marketing, Otaku, Market Orientation
29 Nov 2016
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Marketing: how to plan and present products/services to build effective customer relationships. Market: group of people with unsatisfied wants and needs who have the resources and willingness to buy. Produce as much as possible to meet demand. Production capacity often exceeded immediate market demand, so focus shifted to selling. Customer orientation (what do the customers really want) Service orientation (everyone in the company has a customer focus) Profit orientation (focused on what is most profitable for the company to grow. Even more focused on the customer through sharing information throughout organization. Using information to create value, ensure customer satisfaction, and develop customer relationships customer relationship management (crm) Consumers engage with organizations and other consumers to share information, opinion, knowledge, and interests. Considerations: need to manage risk and manage your brand connecting and responding directly to customers reduce marketing costs. Need to find ways to make their causes stand out.
