BUSI 1020U Chapter Notes -Towers Perrin, Fortune 500, Pie Chart
Document Summary
Informative presentations inform or teach the audience. Secondary purposes may be to conform to legislation to meet iso standards, to persuade employees to follow organizational procedures and to orient new employees. Persuasive and sales presentations motivate the audience to act or believe. Giving information and evidence persuades through appeals to credibility and reason. Speaker must build goodwill by appearing to be credible and sympathetic to the audience"s needs. In business presentations, speakers want to persuade the audience to buy their product, proposal or idea. Sometimes the goal is to change attitudes and behaviours or to reinforce existing attitudes. Goodwill presentations entertain and validate the audience. May be designed to stroke the audience"s egos and to validate their commitment to organizational goals. Choose your main point, the kind of presentation, and ways to involve your audience. Identify the one idea or critical takeaway you want the audience to take away.
