BUSI 2311U Chapter Notes - Chapter 9: Parallel Communication, Social Presence Theory

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Communication: the process by which information is transmitted and understood between two or more people. Similar codebooks: the sender and receiver rely on codebooks , which are dictionaries of symbols, language, gestures, idioms, and other tools used to convey information. Communication channel motivation and ability: the encoding decoding process depends on the sender"s and receiver"s motivation and ability to use the selected communication channel, two main types of communication channel are verbal and nonverbal. Poor medium for communicating: people rely on facial expressions and other nonverbal cues to interpret the emotional meaning of words, email lacks the parallel communication channel. Nonverbal communication: includes facial gestures, voice intonation, physical distance, and even silence. Emotional contagion: the non-conscious process of catching" or sharing another person"s emotions by mimicking that person"s facial expressions and other nonverbal behavior. Media richness: a medium"s data carrying capacity, that is, the volume and variety of information that can be transmitted during a specific time.

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