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ADM 3322 Chapter : CH1, Services Marketing, 1st Canadian Edition

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School
University of Ottawa
Department
Administration
Course
ADM 3322
Professor
Michael Guolla

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Document Summary

"all economic activity whose output is not a physical product or construction, is generally consumed at time of production, provides added value in forms that are essentially intangible" All products and physical goods are valued for the service they provide. Razor provides barbering service, computer provides data manipulation. Canada is traditionally production based, reliance is heavy on processing natural resources. Nowadays 75% of canada"s output and employment is services (50% in the 60s) 12th largest service exporter in the world - america is 1st. Many canadian base companies offer services in foreign countries - not accounted for in the trade balance calculation (think call centre) Service as a business imperative in manu and it. As traditional services become more competitive, marketing and management become more important. All markets are recognizing the profitability of offering quality services. Difficult to obtain strategic advantage through physical products alone. Total service solutions and quality customer service are expected alongside prime goods.

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Related Questions

Services refer to
A. intangible activities or benefits provided to consumers in exchange for other services or nonmonetary payments.
B. intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C. philanthropic activities performed in without expectations of monetary remuneration.
D. any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.
E. any tangible activities that provide a benefit to a consumer that he or she could not have obtained or performed on his or her own.
B. intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.

Give an example of a good or service that is intangible€ (not a physical commodity) and is not shareable.

Explain briefly why it cannot be shared.

Give an example of a good or service that is shared in the production of the good or service that you gave as your example.

Explain the sharing in the production process. What or who shares what?

When economists refer to resources, they are referring to

a. the willingness to assemble the factors of production to produce output

b. any item that is used to produce goods and services

c. a tangible product or action that consumers, firms, or governments wish to purchase.

d. an intangible product that consumers, firms, or governments wish to purchase.