PSY 1101 Chapter Notes - Chapter 8: Sensory Memory, Echoic Memory, Implicit Memory

• School: University of Ottawa
• Department: Psychology
• Course: PSY 1101
• Professor: Brenda Baird

Document Summary

Memory = the persistence of learning over ime through the storage and retrieval of informaion. Encoding = the processing of informaion into the memory system for example, by extracing meaning. Storage = the retenion of encoded informaion over ime. Retrieval = the process of geing informaion out of memory storage. Limits to the model: our memories are less literal and more fragile than a computer"s + the brain is slower and does many things at once (not sequenially) We cannot focus on all the info bombarding our sense at once, we shine our atenion on certain incoming important simuli. We process ^ incoming simuli + info retrieved from long-term memory. Automaic processing = unconscious encoding of incidental informaion, such as space, ime, and frequency, and of well-learned informaion, such as word meanings. Reading, like some other forms of processing, iniially requires atenion and efort, but w/ experience and pracice become automaic.