PSY 2110 Chapter Notes -Social Influence, Flight Attendant, Muzafer Sherif
17 Jul 2014
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Chapter 7: conformity: conformity: change in behaviour as result of real or imagined influence of other people, rats conform, can override behaviours. Informational social influence: need to know what"s right. Influence of others leads to conformity when seen as a source of info to guide behaviour. When people conform to informational social influence: ambiguous situation, when unsure of correct response or appropriate behaviour, more open to influence of others, the more uncertain you are, the more you rely on others, ex. Fire: look around: crisis situation, no time to think about course of action, same for other people, so might not behave rationally (ex. Result contagion: rapid transmission of emotions or behaviour through a crowd: others are experts, more valuable as a guide in ambiguous or crisis situations, ex. Toxic bus: man claimed bus driver wouldn"t have a good day, felt ill, feeling spread.
