CCT210H5 Chapter Notes - Chapter 4: Mass Media, Visual Space, University Of Toronto Mississauga
7 Dec 2017
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Document Summary
The concept of the "code" is fundamental in semiotics. Codes provide a framework within which signs make sense. If the relationship between a signifier and its signified is relatively arbitrary, then it is clear that interpreting the conventional meaning of signs requires familiarity with appropriate sets of conventions. Some theorists argue that even our perception of the everyday world around us involves codes. other. There can be multiple ways to interpret this image. (two faces or a bird bath/goblet) Perceptual set operates in such cases and we tend to favour one interpretation over the. Features which are close together are associated. Contours based on smooth continuity are preferred to abrupt changes of direction. Example: more likely to identify lines a-b and c-d crossing than a-d and c-b as lines. Interpretations which produce "closed" rather than "open" figures are favoured. Smaller areas tend to be seen as figures against a larger background.
