CCT210H5 Chapter Notes - Chapter 7: University Of Toronto Mississauga, Camera Work, Semiotics
11 Dec 2017
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Document Summary
Semiotic account of how tv makes or attempts to make meanings that serve the dominant interests in society, and how it circulates these meanings amongst the wide variety of social groups that constitutes its audiences. Codes are linked between producers, texts, and audiences, and are the agents of intertextuality through which texts interrelate in a network of meanings that constitutes our cultural world. Codes work in a complex hierarchical structure. Reality is already encoded or rather the only way we can perceive and make sense. Level 1: reality of reality is by the codes of our culture. Appearance, dress, make-up, environment, behaviour, speech, gesture, expression, sound etc. Transmit the conventional representational codes: shape the representations of narrative, conflict, character, action etc. Organized into coherence and social acceptability by the ideological codes. Technical codes and representational conventions of the medium are brought to bear upon it so as to make it:
