PSY100Y5 Chapter Notes - Chapter 7-8: Cocktail Party, Juggling, Classical Conditioning
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PSY100Y5 Full Course Notes
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Involves recovering information from memory stores: same as opening a file to display it, studies include how people search memory and why some retrieval strategies are more effective than others. Encoding: getting information into memory: need to pay attention to something in order to remember it, attention. If words are flashed on a screen, structural encoding registers how they were printed. Is the word written in capital letters: phonemic encoding, slightly more complex than structural encoding, emphasizes what words sound like. Involves meaning or saying the words: ex. Does the word rhyme with weight: semantic encoding. Involves meaning of verbal input: most complex and effective way of encoding, attaching a meaning or symbol to words, e(cid:454). Linking a stimulus to other information at the time of encoding: ex. Read phobias caused by classical conditioning, and apply this idea to own fear of spiders. Storage: maintain information in memory: richard atkinson and richard shiffrin model of storage.
