MDSA01H3 Chapter Notes - Chapter 1-4: Commodity Fetishism, Vertical Integration, Richard Rorty
Document Summary
Mdsa01 study guide for chapters 1-4 (focus on key terms for midterm: introducing critical media studies. We learn: somatically: things we know through direct perception; personal experiences, symbolically: things we know through someone/something else; textbooks, friend. Media broadly communication technologies (humans, drawings, telephone) Mass media communication technologies that can reach a large audience (remote locations: collapse space and transcend physical distance . First mass medium; johannes gutenberg (movable printing press 1450) Knowledge could be recorded for future generations; circulation to far cities across europe. Editors and financial backing helped the newspaper industry flourish. Explosive growth in 19th and 20th century, but declined since 1973 (specially 2005) Thomas edison: phonograph 1877 (sound), kinetoscope 1892 (view silent films individually: eventual sound+film led to talkies ; soundfilm (the jazz singer 1927) Studio"s golden age 1930s and 40s goal to make the feature film.
