MDSA02H3 Chapter Notes -Cultural Imperialism
Document Summary
Base (in marxist theory) the underlying economic and material conditions of society. Concentration an organizational state in which the ownership and control of an entire industry, such as mass media, is dominated by just a few companies. Conglomeration the corporate practice of accumulating multiple, though not necessarily media, companies and businesses through startups, mergers, buyouts, and takeovers. Historical materialism the underlying method of marxism. Integration an ownership pattern in which the subsidiary companies or branches within a corporation are strategically interrelated; integration can be vertical (within a media industry) or horizontal (across media industries). Marxism a theory and social movement rooted in the idea that society is the history of class struggles . Multinationalism a corporate presence in multiple countries, allowing for the production and distribution of media products on a global scale. Profit-motive the continuous desire to increase capital.
