MDSB61H3 Chapter Notes - Chapter PDF: Kaleidoscope, Itv News Lookaround
Document Summary
Introduction: the medium, or process, of our time - electric technology - is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. Innumerable confusions and a profound feeling of despair invariably emerge in periods of great technological and cultural transitions: youth instinctively understands the present environment - the electric drama. It lives mythically and in depth; this is the reason for the great alienation between generations: wars, revolutions, civil uprisings are interfaces within the new environments created by electric informational media. "the medium is the massage" is a look-around to see what"s happening; it is a kaleidoscope of interfaced situations. Students of media are persistently attacked as evaders, idly concentrating on means or processes rather than on "substance. : the dramatic and rapid changes of "substance" elude these accusers. It has reconstituted dialogue on a global scale.
