MGMC02H3 Chapter Notes - Chapter 002: Goal Setting, Financial Risk, Pleasure
Document Summary
Motivation is the inner state of arousal that provides energy needed to achieve a goal. They are dynamic, exist in a hierarchy, internally or externally aroused. Goal setting helps consumers figure out what they need to do to attain a goal. After setting a goal, you are motivated to attain them, form goal plans. Consumers vary on how much effort put into goal, amount of effort relates to how important goal is. Goals can be promotion focused (positive hopes, wants, accomplishments) or prevention focused (negative responsibilities, safety, guarding against risks) Goals regulate how they feel (ie: depressed try to make feel better, maximize pleasure: appraisal theory proposes emotions are based on individual"s assessment of a situation or outcome and its relevance to their goals. More likely to pay attention to and carefully process information. When little information is available about offering. When offering is at a high price.
