MGSC01H3 Chapter Notes - Chapter 6: Redbox, Microbrewery, Ikea

• School: UTSC
• Department: Management (MGS)
• Course: MGSC01H3
• Professor: Professor Constantinou

Document Summary

Chapter 6 crafting business strategy for dynamic contexts notes. Look to make competitors complementors (e. g. , american and delta defraying costs from boeing) y avoid head-to- head competition by moving into areas where there is little competition (e. g. , yellow tail) y. Breaking away from existing industry conceptions of what products and services look like y creating a new y value curve (e. g. , cirque du soleil) Separate function from form (e. g. , electronic hotel keys) Changing the elements of the industry value chain. Using a business model that relies on different economics relative to scale y use a new value chain (e. g. , amazon) y compress the value chain (e. g. , ikea) y y changing y temporal and geographical availability (e. g. , redbox) Total imagined market versus served market (e. g. , disposable cameras) y downscale in. Increase scale for greater economies of scale (e. g. , waste disposal) search of higher prices in niche markets (e. g. , microbrewery) Emphasizes product or service value and offerings within industry definition.