MGTA01H3 Chapter Notes - Chapter 10: Model Car, Swot Analysis, Pest Analysis
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MGTA01H3 Full Course Notes
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Document Summary
Chapter 10 organizing the business: leadership and strategy. Purpose is to provide direction, consistency, and clarity. Strategy a coherent sequence of planned activities intended to realise a goal. Strategic management activities undertaken by senior managers to determine strategy. Leader the i(cid:374)di(cid:448)idual (cid:449)ho is respo(cid:374)sible for deter(cid:373)i(cid:374)i(cid:374)g a(cid:374) orga(cid:374)isatio"s path i(cid:374)to the future. Leadership the art of guiding or inspiring others to follow. Strategic management can be broken down into three questions: where are we going. Mission the reason why a business exists, the goals that it is trying to accomplish. Mission statement state(cid:373)e(cid:374)t of busi(cid:374)ess" (cid:373)issio(cid:374: where are we now. Environmental analsyis evaluating the possible or probable effects of various factors on an organisations growth and success. Managers use an analytical tool called a model to develop strategies (think. Pest analysis: considers the broad external environment facing a business over the long-term, p = political, e =