MGTA02H3 Chapter Notes - Chapter 84: Sales Process Engineering, Information Overload, Netcat
12 Apr 2012
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MGTA02H3 Full Course Notes
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Promotion is any technique designed to sell a product. It is part of the communication mix: the total message a company sends to consumers about its product. it must communicate the uses, features and benefits of products. Sales promotions also include various programs that add value beyond the benefits inherent in the product. A business uses promotional methods to communicates information about itself and its products to communicate information about itself and its products to consumers and industrial buyers. From an industrial standpoint, it seeks to accomplish things with potential consumers: The promotional program, then whether at the introduction stage(promoting for new product awareness) or maturity stage(promoting brand benefits and customer loyalty) can determine the success or failure of any business or product. The objective of any promotion is to increase sales. Marketer uses promotion to communicate information, position products, add value and control sales volume. Communicating information: information may be communicated in writing, verbally or visually.
