PSYB01H3 Chapter Notes - Chapter 7: Guttman Scale, Likert Scale, Semantic Differential
Document Summary
Chapter 7 asking people about themselves: survey research. Provide us with a methodology for asking people to tell us about themselves. Allows people to tell researchers about themselves. A method for studying relationships among variables and ways that attitudes and behaviours change over time. Provides useful information for making public policy decisions. Give us a snapshot of how people feel at a certain point in time. Assumption when conducting surveys = people give honest, truthful answers - but this assumption is much debated. Response set = tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions - therefore they reduce usefulness of data. Social desirability response set = when the individual answers questions in the most socially acceptable way the way that reflects most favourably on the pe(cid:396)so(cid:374).
