PSYC13H3 Chapter Notes - Chapter 8.2: Hurricane Irene, Teachable Moment, Bunzl
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Lg rmb 1: you should be able to state why rudman et al. hypothesize that direct personal experiences might be so effective in changing implicit attitudes. Citi(cid:374)g the disparit(cid:455) (cid:271)et(cid:449)ee(cid:374) a(cid:373)eri(cid:272)a(cid:374)s" rea(cid:272)tio(cid:374)s to terroris(cid:373) after epte(cid:373)(cid:271)er 11, 2001, and their indifference to climate change, sunstein (2007) argued that perhaps a (cid:862)salie(cid:374)t(cid:863) (cid:449)eather-related incident would improve the political will. Indeed, direct experie(cid:374)(cid:272)es are effe(cid:272)ti(cid:448)e (cid:272)atal(cid:455)sts for (cid:272)ha(cid:374)gi(cid:374)g e(cid:448)e(cid:374) people"s i(cid:373)pli(cid:272)it attitudes, provided the experiences are meaningful. Implicit racial and gender biases can be reduced when people bond with atypical role models. Implicit attitudes are thought to have a basis in affective experiences, so the best way to change such attitudes may be through emotional reconditioning. I(cid:374)deed, (cid:449)he(cid:374) people are i(cid:374)stru(cid:272)ted to report their attitudes usi(cid:374)g their (cid:862)gut-level feeli(cid:374)gs,(cid:863) the (cid:272)orrespo(cid:374)de(cid:374)(cid:272)e (cid:271)et(cid:449)ee(cid:374) i(cid:373)pli(cid:272)it a(cid:374)d e(cid:454)pli(cid:272)it attitudes increases, compared with when they receive no such instructions.
