PSY326H1 Chapter Notes - Chapter 5: Cognitive Load, Consciousness Raising, Social Perception
Document Summary
Article 1: implicit social cognition: attitudes, self-esteem and stereotypes (greenwald, banaji) Abstract: social behaviour operates in an implicit/unconscious fashion past experience in uences judgement w/o actor knowing attitudes, self-esteem and stereotypes have important implicit modes of operation. Since the 1930s most social psychologists assumed that attitudes and stereotypes, operate in a conscious mode they operationalized attitudes and stereotypes w/ direct measures. In contrast, this article describes an indirect, unconscious or implicit mode of operation for attitudes and stereotypes. C = construct(attitude) r = category of response (i. e. ; object-evaluate judgements) assumed to be in uenced by that construct. Theory: relation to other treatments of unconscious aspects of social cognition how unconscious cognition has already been integrated into social psychological theory through attitudes, self esteem and stereotypes. Introspective access: in uences on social behaviour can escape introspective notice. > attitude toward b is said to operate implicit when subject doesn"t notice b is in uencing judgement a.
