PSY435H1 Chapter Notes - Chapter N/A: A Reminder, Water Efficiency, Sustainability
Document Summary
Social marketing summary: changing individual behaviour is central to achieving a sustainable future, goals that can help environment need large backings by people, most programs to foster sustainable behaviour have been information intensive. Enhancing knowledge often has no impact, or little impact. (ex. Households indicating interest to increase energy efficiency participated in a workshop. Planted litter got picked up by 2%: second: behaviour is strongly influenced by economic motives. Large advertising campaign on how to cut costs and save energy. Also, provided home-owners with free energy audits, and information for contractors. Altering preference, is not creating behaviour, which is what energy sustainability programs hope to accomplish: there are many barriers that prevent people from engaging in certain behaviours. It also focuses on targeting the specific audience. Uncovering barriers and selecting barriers: behaviours include closing blinds, using low flow shower heads, carpooling, etc. Picking which behaviours to promote is an important step: decision based on 3 questions.
