PSY435H1 Chapter Notes - Chapter N/A: Precautionary Principle, Mental Models, Carbon Offset
Document Summary
The psychology of climate change communications summary: societies must be motivated and empowered to adopt the needed changes. Why aren"t people more concerned about climate change: no personal connection. Climate change is a better term to use than global warming. What is a mental model: a mental model represents a person"s thought process for how something works. Often based on incomplete facts, past experiences, and intuition: these mental models influence what people pay attention to and define how people approach and solve problems. They also serve as frameworks for which people fit new information. A mental model can help us interpret new information, but it can also serve as a filter, resulting in selective knowledge uptake. Why frame: benefits, framing is the setting of an issue within an appropriate context to achieve a desired. Frames can help communicate why an issue might be a problem, the responsible parties, and the actions needed.
