SOC101Y1 Chapter Notes -Theodor W. Adorno, Marshall Mcluhan, Max Horkheimer
Document Summary
Soc101 reading november 2, 2011 eve smithwhite. Associated with communication, the transmission of knowledge, ideas, meanings and understandings. Messages flow unidirectional, from a transmission point to an audience whose members are anonymous and isolated from one another. Derives from the work of harold innis and marshal mcluhan. Time-biased media conducive to a strong sense of tradition and custom, which promote religious forms of power and belief. Such as stone carvings or inscriptions on clay tablets, Convey durable messages but are relatively immobile. Space-biased media assist territorial expansion, empire building and secular forms of power and culture such as the dominance of military institution and the growth of the state. Forms of communication change our sense of perceptions and cognitive processes. The critical perspective - takes the view that the media reinforce dominant ideology and the position of the dominant class and other powerful groups. Developed by max horkheimer and theodor adorno.
