MGMT 1000 Chapter Notes - Chapter 14: Prezi
20 Jun 2018
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CHAPTER 14 – Business Presentations
Getting ready to speak:
- Identify your purpose – what you want audience to believe, remember or do when you finish
! aim towards this
- Analyse the audience – adapt your message to audience needs and knowledge
Organizing the introduction
- Get the audience involved – open with a promise, story, startling fact, question, quote,
problem, joke
- Establish your authority – position, expertise, knowledge, qualifications
- Preview your main points
Organizing the body
- Develop 2-4 main points
- Arrange the points logically
- Prepare transitions
- Have extra material ready
Organizing the Conclusion
- Review your main points – so your audience will remember them
- Provide strong, final focus – how the listeners can use this information, end with a specific
benefit or take away
Designing visual aids
- Select medium carefully
- Highlight the main ideas – visual aids to illustrate major concepts, brief and simple
- Try to replace bullets whenever possible – flowcharts, diagrams, timelines, images
- Use aids skilfully – talk to the audience, not to the visuals, paraphrase their content
Developing Multimedia Presentations
- Learn to use your software program –template and layout designs, adapt them to your
purpose
- Select colours based on light level in the room – visibility and contrast
- Use bulleted point for major ideas – make sure point are parallel, 6x6 rule
- Use multimedia options that will help convey your message – animation, hyperlinks, Prezi
zoom feature
- Make speaker’s notes – jot down narrative supporting each visual to practice presentation,
but do not read from notes to audience
- Maintain control – don’t let your slides upstage you, engage your audience
Document Summary
Identify your purpose what you want audience to believe, remember or do when you finish. Analyse the audience adapt your message to audience needs and knowledge. Get the audience involved open with a promise, story, startling fact, question, quote, problem, joke. Establish your authority position, expertise, knowledge, qualifications. Review your main points so your audience will remember them. Provide strong, final focus how the listeners can use this information, end with a specific benefit or take away. Highlight the main ideas visual aids to illustrate major concepts, brief and simple. Try to replace bullets whenever possible flowcharts, diagrams, timelines, images. Use aids skilfully talk to the audience, not to the visuals, paraphrase their content. Learn to use your software program template and layout designs, adapt them to your purpose. Select colours based on light level in the room visibility and contrast. Use bulleted point for major ideas make sure point are parallel, 6x6 rule.
