DRAM 2100 Chapter Notes - Chapter 16: Cognitive Dissonance

• School: University of Windsor
• Department: Dramatic Art
• Course: DRAM 2100
• Professor: Simon Du Toit

Document Summary

The first important thing is persuasive speaking is enhancing the speaker. Two ways this can be done are: establishing identification with the audience, bolstering credibility. Enhancing likeability, developing stylistic similarities, and noting substantive similarities with the audience are all ways to create identification. Credibility is enhance by appearing competence, trustworthy, and dynamic. Credibility has more influence with people who has weaker views on an issues, because they are more influenced by peripheral cues. Humor can be a strong attention grabber, but can also enhance identification and credibility. Self-deprecating humor is usually the safe way to go, but too much can weaken credibility (inappropriate humor also weakens credibility) Aristotle used the (cid:449)ords (cid:862)logos(cid:863) for argu(cid:373)e(cid:374)ts (cid:271)uilt o(cid:374) logi(cid:272) a(cid:374)d e(cid:448)ide(cid:374)(cid:272)e. The toulmin structure of an argument begins with a claim; for a persuasive speech, this is called a proposition. A proposition presents a controversial problem, limits issues to what is relevant, and states a specific point of view.