PSYC-2400 Chapter Notes - Chapter 6: Broccoli, Prisoner Abuse, Victim Study
9 Dec 2013
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Influencing thoughts, feelings, and behaviour 27/11/2013 10:14:00 am. Attitude: an evaluation of a person, object or idea. Study: messages on posters soliciting donations for cancer research -> those that said help others live showed a positive correlation between altruistic values. + donation; those that said protect your future showed no correlation. Cognitive -> beliefs about attributes or properties (admiration of a car being fuel efficient); classifies the + and (quick way to judge whether we associate or not) You go to the gym all the time so you guess you do. Comparing bases of attitudes: negative attitudes toward a group are likely to be cognitive, positive attitudes toward a group are likely to be affective -> attitudes on social issues such as capital punishment are likely to be affective. Explicit -> ones we consciously endorse and can easily report i. e. , abhorring racial bias and believing that all races are equal (behaviour consistent, signing a petition)
