Economics 1021A/B Chapter Notes - Chapter 8-9: Demand Curve, Indifference Curve

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ECON 1021A/B Full Course Notes
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ECON 1021A/B Full Course Notes
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Are choices made by buyers consumption possibilities. Are all the possibilities you can afford to buy. A consumers budget line is limits of consumption (ex/ goods are limited by income and price) preferences. Choices made depend on what people like. Utility- bene t or satisfaction from consuming a good/service. Total utility- total bene t a person gets from the consumption of goods (generally more consumption gives more utility) Marginal utility- change in total utility that results in a unit increase in the quantity consumed. Diminishing marginal utility- as the quantity increases, the marginal utility decreases, the decrease is called the principle of diminishing marginal utility utility-maximizing choice. Direct way to nd the utility maximizing choice is to use a spreadsheet and do the calculation. Can do this by choosing at the margin. Marginal utility- is the increase in total utility from consuming one more good. Marginal utility per dollar- is the marginal utility from spending one more dollar on it.

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