Economics 2152A/B Chapter Notes - Chapter 4: Marginal Utility, Annual Percentage Rate, Indifference Curve

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Real economy: an economy with no money factor. Representative consumer: agent with attributes that would generally apply to every consumer in the micro economy: derives utility from two sources: a consumption good and leisure. To factor in reality, the consumer wants some of both goods. Both goods are normal goods (as income increases, the customer wants more of the good. vice versa: consumption good: Only thing that the agent needs or wants. More consumption good the agent has, more utility he has. Serves as the unit of account for the model (every price is denoted in units of the consumption good) Price of leisure is denominated in consumption goods. Level of utility is the same along any given indifference curve. Bowed in because of diminishing marginal utility. Higher indifference curves represent higher welfare for the customer. The rate at which a consumer exchange one good for another.

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