Kinesiology 2298A/B Chapter Notes - Chapter 5: Strategic Planning, Brainstorming, Logical Consequence
21 Oct 2016
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A decision making process that focuses on the future of the organization and where it wants to go . Establishing goals for the organization and strategies in the form of activities and programs to achieve these goals . Achieving a certain percentage (majority) of the market the organization is in. Tness centres competing for market majority in their geographical area. Apple: leadership in the market coming out with a new smart phone (new technology) every year. Expensive high quality products need customer satisfaction. Raising awareness for issues in society (non pro ts usually) *all constraints lead to the internal and external environment (ch 3) Generating new ideas, things that have not been tried to achieve goals. Talking as a group to brainstorm ideas. Looking at the practises of successful organizations. Its looking at the best results among competitors and how they got those results. You must establish guidelines before choosing the best alternative.
