Management and Organizational Studies 2181A/B Chapter 8: Chapter 8

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2181A/B
• Professor: Kyle Cameron

Document Summary

The firm"s reputation is one of its most prized possessions, reflecting the prominence of its brand in the minds of the public and the perceived quality of its goods and services. )ntangible asset, long time to build, able to be damaged easily. Which matters to potential consumers and employees. (cid:889)(cid:890)% of adults would rather work at a company with an excellent reputation and an average salary than a high salary and poor reputation. Reputation: the prominence of an organization"s brand in the minds of the public and the perceived quality of its goods and service. Depending on (cid:498)trust,(cid:499) the willingness to be vulnerable (cid:523)to take the risk(cid:524) to a trustee based on positive expectations about the trustee"s actions and intentions. Relationship between (cid:498)trust(cid:499) and (cid:498)risk,(cid:499) making yourself vulnerable, by buying shoes or accepting a job, constitutes risk. Many companies" trust decline sharply due to the corporate scandals and changing economic times.