Management and Organizational Studies 3322F/G Chapter Notes - Chapter 4: Dagmar Marketing, Detergent, Native Advertising

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: John White

Document Summary

3: goal statements for advertisements that include quantities measures related to behaviour or other relevant issues, advertising objectives should always be quant. in nature so they can be measured accurately at a later date. 4: the style and personality of the message must also change in order to create a new appearance of your brand. It can backfire and create negative effects: sex appeals, when sexual appeals are used in advertising, certain values and attitudes toward sex are being sold to consumers along with the products. Star power is the heart of an endorsement: taglines and slogans, tagline: a short phrase that captures the essence of an advertised message, slogan: a short phrase that captures the essence of an entire advertising campaign. It reflects the positioning strategy of the brand and is shown in all ads in all media: a slogan is something consumers have a tendency to recall, native advertising.