Management and Organizational Studies 3322F/G Chapter Notes - Chapter 9: Branded Content, Product Placement, Corporate Communication

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Mansure Khamitov

Document Summary

Public relations: a form a communication designed to gain public understanding and acceptance. Build rapport with the various publics a company, individual, or organization may have. Internal publics: the publics with which an organization communicates regularly; can include employees, distributors, suppliers, shareholders, and customers. External publics: those publics that are distant from an organization and are communicated with less frequency. Will help an organization anticipate and interpret public opinions. Provide means to plan and implement communications strategies that are in the best interest of the organization. External publics: media, governments, prospective shareholders, financial, organizations. Corporate advertising: advertising (paid for) designed to convey a favourable image of a company among its various publics: promote goodwill and sense of responsibility. Pr plays a vital role when a company finds itself in a crisis situation, because the final outcome often depends on how effectively an organization manages its communications during the crisis.