Management and Organizational Studies 3322F/G Chapter Notes - Chapter 7: Fast-Moving Consumer Goods, Wide Area Network, Mass Customization

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: John White

Document Summary

Online communication offers a high degree of personalization which is highly important to. When compared to other countries, canada has one of the highest penetration and broadband access. This is having an impact on the time spent with other media. Presently, about four industries account for about half of the internet advertising revenue in. Canada: consumer packaged goods, automotive, retail, financial. Viewability: a minimum of 50% of an ad in view for at least one second. Click fraud: when a bot imitating a legit user of a web browser clicks on an ad for the purpose of generating an advertising charge for the click. Interactive communications: the placement of an ad message on a website, or an ad delivered by email or through mobile communication devices. Decisions around what medium to use highly depend on the target market you"re trying to reach. Demographics: the characteristics of a population that include gender, age, education ect.