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Management and Organizational Studies 3322F/G Chapter 12: TB Notes – Chapter 12 Evaluating Marketing Communications Programs

Canada

Integrated Marketing Communications

Management and Organizational Studies

John White

Western University

Finance

Business Law I

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 12: Brand Equity, Interactive Advertising Bureau, Web Banner

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Management and Organizational Studies 3322F/G Chapter Notes - Chapter 12: Integrated Marketing Communications, Online Advertising, Sampling Frame

Management and Organizational Studies 3322F/G Chapter 12: TB Notes – Chapter 12 Evaluating Marketing Communications Programs

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