Media, Information and Technoculture 1050A/B Chapter Notes - Chapter 3: Typification, Metonymy, Mass Media

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 1050A/B
• Professor: Norma Coates

Document Summary

Representation: to represent something is to describe or depict it, to call it up in the mind by description, portrayal or imagination. To represent also means to symbolize, to stand for, to be a specimen of or to substitute for. Representation informs our outlook on various group and cultures, potentially in turn affecting how social relations are played out. Usually deals with specifically in a focus on the portraits of individuals and particular social groups. Takes place through all forms of media work. The media makes use of and construct representatives we recognize how we ourselves. Is selective categorize and identify social groups in particular and recognizable ways (i. e. stereotype) Typification: a form of shorthand, signified by appearance, behavior, belief, etc. Archetype: a perfect or idealized person or thing that exhibits certain core values and identities that offer a model or pattern for the way in which cultures are viewed; can be expressed as a positive or negative force.