Psychology 1100E Chapter Notes - Chapter 7: Short-Term Memory, Long-Term Memory, Sensory Memory

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Once info leaves sensory memory, it must be represented by some type of code if it is to be retained in short-term and eventually long-term memory. May try to form a mental image - visual coding. Code something by sound - phonological encoding. Or focus on the meaning of the stimulus - semantic encoding. Form of a memory code does not correspond to the form of the original stimulus. Reading words, not storing images of the way the letter look, rather you are likely forming phonological codes (saying the words silently to yourself) Short term memory can only hold a limited amount of information. People can only hold around 5-9 meaningful items in short term memory. Chunking can greatly aid recall - combining individual terms into larger units of meaning. Maintenance rehearsal: the simple mental repetition of information. Elaborative rehearsal: focusing on the meaning of information or relating it to other things we already know.

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