Psychology 2010A/B Chapter Notes -Color Vision, Subliminal Stimuli, Moon Illusion
Document Summary
Cognition is the mental action of knowing. Information reduces uncertainty in the mind of the receiver. Amount of information provided is proportionate to the probability that that particular message will occur. * information provided by a particular message is inversely related to the probability of its occurrence; the less likely it is, the more information is there. Hick (1952: time taken to respond to a stimulus, response time slowed as number of stimulus alternatives increased, stimulus information linked with processing time; more information, more time needed to respond. Amount of time it takes for information to flow through the nervous system (ns) Amount of visual information a person can process at one time: more information, longer it takes to process. People deal with information overload by attending to only some of the available signal information. Broadbent"s filter model: theory based on the idea that information-processing is restricted by channel capacity.