Psychology 2070A/B Chapter Notes - Chapter 8-13: Stanley Milgram, Albert Bandura, Richard E. Nisbett

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: o

Document Summary

In this chapter, we reviewed social psychology research on three kinds of social influence. Conformity refers to any change in behaviour caused by another person or group. Compliance refers to a change in behaviour that is requested by another person or group. Obedience refers to a change in behaviour that is ordered by another person or group. Conformity is the most general of these concepts and encompasses compliance and obedience. Informational influence: occurs when people are influenced by others because of a desire to be correct and obtain valuable information: normative influence: occurs when people are influenced by others to gain rewards or avoid punishment. When asked to estimate the amount of movement of the light an ambiguous task people are influenced by the responses of others, and norms that emerge in groups are maintained when members respond individually. In a series of studies, muzafer sherif used the autokinetic effect to study the emergence of norms.