Psychology 2070A/B Chapter Notes - Chapter 7: Social Proof, Normative Social Influence, Optical Illusion

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Sarah Stanton

Document Summary

Conformity change in behaviour as result of real/imagined influence (cid:1) (cid:1) of other ppl. North america culture stresses not conforming to society (indv: research: ppl asked how they rated self intelligence, allowed to see other ppls ratings beforehand were influenced by them (more +ve or ve depending) (cid:1) Informational social influence: need to know wats right" (cid:1) Informational social influence many sits we don"t know what to do, so (cid:1) we look to behaviors of other ppl (we think their interpretation of sit is better than ours and will help us choose approp. Private acceptance conforming to other ppls behaviour out of (cid:1) genuine belief that its right. Public compliance don"t want to look bad so conform to public behaviour (without believing it: the more important the behaviour the more we conform (cid:1) (cid:1) When the sit is a crisis: contagion rapid transmission of emotions/behaviour thru a crowd (cid:1) (cid:1) When other ppl are experts: ex.